Harumichi Yamada from Tokyo Keizai University stated that the practice of giving chocolate occurred because women expressing their love to men was considered disgraceful, and confectioneries capitalized on chocolate as a way for them to profess their love however, as the social status of women improved, Valentine's Day was later considered a day where women give chocolate to men, through which the giri choco custom emerged. One popular explanation is that the trend was started by junior high school girls, who would give handmade chocolate to boys to see if they returned their affections, and it later became commercialized in the mid-1950s, with the first Valentine's sale taking place in 1958 at Mary Chocolate. While Japan has a strong gift-giving culture, the origins of giving chocolate on Valentine's Day is unclear. On Valentine's Day in Japan, giri choco is inexpensive chocolate that women give to male co-workers and friends to show appreciation and respect as opposed to honmei choco, chocolate that is given to romantic partners. Men generally reciprocate by giving women gifts on White Day, which is celebrated on March 14. Unlike honmei choco, which is given to romantic partners, giri choco is a type of chocolate that women give to male co-workers, bosses, and acquaintances out of appreciation and politeness. "obligation chocolate") is chocolate given by women to men on Valentine's Day in Japan as a customary gift.
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